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How to start up successful spa business!
Before you are going to start up your spa business, you
have to really understand yourselves from what really inspire you to start this business. If you think you could run successful spa business because only you noticed your neighbor could do so or your friends told that it;s very high profitable business or there are many media talking about this as a trend. Then you should change your mind. I noticed a lot of spa closure due to these reasons.That is not the right way to start up the business, you really need to spend sometimes for preparing your real business plan. But before doing those seriously, there are some questions which you need to question yourselves:
have to really understand yourselves from what really inspire you to start this business. If you think you could run successful spa business because only you noticed your neighbor could do so or your friends told that it;s very high profitable business or there are many media talking about this as a trend. Then you should change your mind. I noticed a lot of spa closure due to these reasons.That is not the right way to start up the business, you really need to spend sometimes for preparing your real business plan. But before doing those seriously, there are some questions which you need to question yourselves:
- Who is your real clients who are willing to spend money in your spa? Many of you may wish to start up the spa business because you are a fan of spa, then you think if you open spas that you like you will be successful. That may be partly true. Firstly you really need to understand who is your really clients which will spend money in your spa. Their purchasing behavior or lifestyle may be totally different from you. Or you may think some people will be your clients. However have you ever ask them whether they are willing to be your clients? Otherwise you would have to open spa to wait for clients walk in.
- What would be your competitive advantage of your spa which make you distinguish from the others? If you notice your surrounding, you may found a lot of existing spa or massage shop nearby you. Then you have to really know how you want to compete with them. What would be the reasons which your clients will switch to use you instead of them on long-term basis. You should be very careful not to be bias, then it may mislead your business. If you think you are going to offer a cheaper price to attreact from your competitors, have you consider whether they could do the same to you? Then you will enter in the price war or red ocean which everyone will suffer from the major drop of spa profit. Then you have to be very creative in this area to really prosper your business in long term.
- What is your area of improvement which you need to be aware of? You should be aware of nobody is perfect even ourselves. We must have some weakness which may make us being inferior than our competitors. You need to identify those clearly. Then you will be able to get yourselves ready to find the ways to improve or prevent those.
- How are you ready to take risk in either profit or loss? Every business need resources in operating and start up. You have to know what is your status? How much resources in term of money, time or expertise, which you already have? Then you would be able to estimate how much risk you could take to ensure the success of your business. Som of you may need more expertise or some may need more financing support. Then you will know how much risk you could take? Sometimes, the second chance is not existing in the real world of business. Then take your times to really understand those before really investing in the spa.
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