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What are important for new Menu Design of new spas?
Below
is a list of questions that will help us to design menus for new spas,
that takes a number of factors into consideration. It is important to
be noted that the more variations in menu do result in extra training of
therapists, receptionists and spa managers. Anyway, creative is need to
be used here as well. You should be better to understand who are your
real customers. Then you could design which treatment they should be
interested.
Brand
Which standard treatments will we offer in the new spa for our brand?
What is the number of standard treatments for this spa?
What is the ratio of non standard treatments vs. standard treatments?
Location
What indigenous treatments can be found in the region or country our spa is located?
How could we use these treatments in our spa?
Who can train us locally in how to use these treatments?
What legal/medical/cultural/religious/spiritual procedures are attached to these treatments?
What products (oils, fruits, vegetables, herbs, spices, nuts, etc.) are used for medicinal purposes?
How are these products applied?
How could we use these products in our spa?
Where can we find these products?
Who long can we store these products?
Who can train us locally in how to use these products?
Competition
Who is our competitive set (5 spas of same standard) serving the same market?
What treatments do they offer?
What products do they use?
What is their pricing structure?
What are their strengths?
What are their weaknesses?
Owners
What special requests for treatments or products have the owners voiced?
Why do they request for these treatments/products to be added?
What spa/treatment/product experience do the owners have?
Hotel Operator
Same questions as for owners
What minimum standards of performance has the hotel operator requested?
What certifications has the hotel operator requested?
Guests
What information do we have regarding the treatment and product expectations from potential guests?
Where did we get this information from?
Legal constrains
What legal constrains exist in the country and state where our spa is located in relations to:
o Spa facilities (male-female separation, water features, visibility inside treatment rooms, etc.)
o Treatments (Brazilian waxing, Watsu, medical titles, etc)
o Products (FDA, halal, free of specific substances, not from Israel, etc.)
o Therapists (certifications, cross gender, age, etc.)
Where did we get this information from?
Religious/cultural constrains
What religious/cultural constrains exist in the country and state where our spa is located in relations to:
o Spa facilities (male-female separation, water features, visibility inside treatment rooms, etc.)
o Treatments (Brazilian waxing, Watsu, medical titles, etc)
o Products (FDA, halal, free of specific substances, not from Israel, etc.)
o Therapists (certifications, cross gender, age, etc.)
Environmental concerns
What factors could have an impact on the guest experience?
o Noise from hotel facilities (Fitness center, disco, tennis court, etc)
o Noise from buildings surrounding the hotel (Factory, restaurant, street, etc.)
o Smell/pollution (Hotel restaurant, toilets, incinerator, garbage storage, etc.)
o Water quality (Colour, smell, harmful contents, i.e. bacteria, metals, etc.)
What detergents are we using to clean our facilities?
What detergent does our contract laundry us to clean our linen?
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