Thai Spa

Some of the key findings as related to Thai Spa, and the part of the project that is looking to develop a Thai Spa Standard based on the World Class Spa Standard 

 

บทสรุปที่น่าสนใจจากการทำสำรวจของประชาคมยุโรป (EU) ต่อสปาไทย เป็นการเริ่มต้นการร่วมมือระหว่างไทยกับ EU ในการพัฒนาสปาไทยสู่สากล

Some of the key findings as related to Thai Spa, and the part of the project that is looking to develop a Thai Spa Standard based on the World Class Spa Standard:

i.  Thai massage is considered as a service with a strong cultural identity and is able to increase customers wellnesS.

 ii. Difficulties to establish an image of seriousness and respectability because of ‘Thai erotic massage.

 iii. Positive attitude among people that experienced Thai Spa

iv. The discrepancy in service quality is great hindrance

v.  Improving Thai spa image can be pursued through qualification and training of the employees

vi. Price of Thai spa is too cheap in Germany

vii.Thai Certification and grading system could be revised (i.e. a three tier class system seen as confusing for the consumer – once the certification/grading has public acceptance, then look to introduce classes if volume dictates)

viii. Certification should be maintained year by year and it would be better if can be revoked at any time.

ix. Investing in promotion of Thai Spa Standard is crucial